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Take control of your consumer data with TCF 2.2 by IAB with PrivacyPillar's industry-leading solution, enabling data transparency, ensuring regulatory compliance, and scaling ad revenue for your business with consumer trust.
The IAB Europe's Transparency & Consent Framework (TCF) provides guidelines for the digital advertising industry to ensure transparency, consent, and user control in collecting and processing personal data for targeted advertising purposes
TCF 2.2 standardizes collaboration between publishers and vendors for data privacy compliance. It enhances privacy and offers users better choices regarding their personal data use in advertising. The Framework simplifies consent requirements by standardizing consent information sharing with vendors.
TCF 2.2 enables GDPR and ePrivacy Directive compliance. Personal data collection now requires clear communication and valid user consent. Legitimate interest can no longer be used for targeted advertising or content personalization.
With TCF 2.2, publishers control vendors' legal basis and data collection disclosure to users, ensuring privacy compliance while generating ad revenue. Publishers can set vendor restrictions for data handling and delivery of relevant, personalized ads to boost engagement and revenue.
TCF 2.2 aims to give users more control over their personal data and advertising interactions. It increases transparency and user-friendliness by providing clear data collection, usage, and retention information. Additionally, users can easily change or withdraw consent and exercise their rights under data privacy laws.
TCF 2.2 has many complex requirements, but we streamlined your implementation and compliance. Safeguard online advertising, collect consent with trust, and scale your business with PrivacyPillar's Privacy-by-Design solutions.
The setup and implementation of our new cookie consent banner was really easy, with little to no help from content writers and developers needed. I like that the product takes care of the ever-changing global laws in this space.
"My days of digging through emails, PDFs, and Word docs to find what I need are now over. This platform is so easy to use and has helped me save hours of my time every week. I will never go back to the old way of managing consent again."
The setup and implementation of our new cookie consent banner was really easy, with little to no help from content writers and developers needed. I like that the product takes care of the ever-changing global laws in this space.
"My days of digging through emails, PDFs, and Word docs to find what I need are now over. This platform is so easy to use and has helped me save hours of my time every week. I will never go back to the old way of managing consent again."
We at PrivacyPillar understand that every business is unique. And that's why we provide customizable compliance that simplifies privacy operations for every business requirement, so you pay what you need.
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