Location: Bangalore
Experience: 2 – 4 Years
About the Role
We are seeking a dynamic and detail-oriented Pre-Sales Marketing Executive/ Analyst to support lead generation, client engagement, and business development initiatives. The ideal candidate will bridge the gap between marketing and sales by identifying potential opportunities, nurturing prospects, preparing proposals and presentations, and ensuring a seamless customer journey from inquiry to conversion.
This role requires a strong understanding of demand generation, marketing operations, customer data management and collaboration with sales teams to improve pipeline creation and conversion.
Key Responsibilities
Demand Generation & Lead Management
- Plan and execute B2B lead generation campaigns across multiple channels.
- Build and maintain lead databases for targeted marketing initiatives.
- Collaborate with sales teams to optimize lead nurturing and handoff processes.
Pre-Sales Support
- Understand client requirements and coordinate with internal teams to develop tailored solutions.
- Prepare compelling presentations, proposals, case studies, and pitch documents.
- Assist the sales team in responding to RFPs, RFQs, and client inquiries.
Marketing Coordination
- Support marketing campaigns aimed at lead generation and customer acquisition.
- Collaborate with the marketing team to create sales enablement materials.
- Assist in organizing webinars, exhibitions, trade shows and networking events.
Market Research & Analysis
- Conduct competitor analysis and market intelligence research.
- Track industry trends and customer need to identify new business opportunities.
Campaign Management
- Manage end-to-end marketing campaigns along with the team, including planning, execution, tracking and reporting.
- Support ABM (Account-Based Marketing) and targeted outreach initiatives.
Compliance & Vendor Coordination
- Ensure marketing activities comply with data privacy and compliance regulations.
- Maintain knowledge of DPDPA, CCPA, GDPR, consent management, and customer data governance practices.
- Coordinate with external vendors, agencies, and technology partners to support marketing initiatives.
Required Skills & Qualifications
Must-Have Skills
- 2 – 4 years of experience in pre-sales, marketing, lead generation or business development.
- Proficiency in MS Office (PowerPoint, Excel, Word) and CRM platforms.
- Strong understanding of B2B marketing and lead generation.
- Experience managing email marketing and sales outreach campaigns.
- Excellent verbal and written communication skills.
- Strong presentation and interpersonal abilities.
Key Competencies
- Analytical thinking
- Attention to detail
- Project and campaign management
- Cross-functional collaboration
- Communication and stakeholder management
- Problem-solving and decision-making