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50+ Alarming Data Privacy Statistics that businesses must know.

Internet users often interact with hundreds of websites and internet companies, so understandably, they would be concerned about their data and its handling. 

Every website we visit, every app we download, and every social media platform we use collects different information about us.  

There is a lot of worry about what happens if personal information or data from work or school is in the wrong hands.  

In a time when data is commonly referred to as the new oil, protecting personal data has become a crucial aspect of our online existence.  

The idea of privacy is constantly changing due to the immense size of the digital ecosystem and the constant data exchange.  

Additionally, businesses must modify their procedures to reflect changes in regulations.  

However, the more data they collect, the more difficult it is to protect and the higher the chance of a breach.  

Data breaches continue alarmingly even as governments rush to pass stringent regulations to protect personal data.  

This article uses data privacy statistics to show how consumers and businesses approach this sensitive topic.   

This comprehensive analysis covers some of the most critical data privacy statistics to demonstrate the importance of data privacy for both users and businesses.  

Top Data Privacy Statistics  

Protecting customers’ most precious asset – their personal data – requires being proactive and well-informed as data collection and digital footprints grow.   

These statistics serve as a clear reminder of the importance of strong data protection policies in the upcoming years.  

Here are some of the more noteworthy data privacy statistics before you look into the complete list:  

  • Globally, 63% of customers think businesses aren’t transparent regarding how they use personal data, and 48% have stopped purchasing from organizations because they are concerned about their privacy.  
  • Just 20% of consumers think businesses publicizing their commitment to protecting consumer privacy are trustworthy, implying that customers prefer action over words alone.  
  • Consumers are most concerned about their financial/banking information (78%), followed by security data (75%) and identity data (70%), according to a survey done in France, the UK, Germany, and the US. The priority list is followed by medical data (61%) and contact data (57%).  
  • 50% of consumers trust businesses that promptly address security breaches and cyberattacks, while 52% trust companies that do not request information unrelated to their products.  
  • Researchers at the University of Maryland found that, on average, an internet-connected computer is attacked every 39 seconds by a hacker. 
  • 1 in 4 Americans are requested to agree to a privacy policy daily.  

Consumer Trust and Data Privacy   

  • Among those who actively protect their privacy, 61% are younger than 45.  
  • 62% of Americans think it’s essential for businesses to collect their data for daily use. Regarding the government, 63% agreed.   
  • 79% of CISCO 2022 Consumer Privacy Survey participants said it is too difficult for them as customers to comprehend how businesses use their data.  
  • However, 81% of respondents think that an organization’s handling of personal data reflects how it regards and respects its customers, and 76% of respondents say they won’t buy from a company they don’t trust with their data.  
  • Of the customers, 43% think it is challenging to protect their data when there is a lack of transparency in the organization. In comparison, 39% prefer clear information about how their data is used.  
  • To protect their privacy, 58% of customers read privacy notifications before accepting them, and 46% of owners of home listening devices regularly turn off their devices.  
  • For 51% of users, hiding their internet activity can be achieved by putting their browser in “private” or “incognito” mode.  
  • 60% of consumers say they are ready to spend more on the brand they trust to protect their personal data.   
  • The Norton 2022 Cyber Safety Report states that 26% of adults have multi-factor authentication turned on for specific accounts or devices.  

Online Privacy Statistics  

  • 73% of consumers worry more now than they did a few years ago about the protection of their data. 
  • In an American consumer data privacy survey, almost 3/4th said they were becoming more concerned about their privacy in the digital environment.  
  • 64% of respondents said their data is less secure than a few years ago, and 67% said the government should do more to safeguard data privacy.  
  • These opinions are a reflection of consumers’ growing concern over the handling of their data. While 66% of respondents agree that the user is mainly responsible for personal data security, consumers want the government to remain involved.  

Social Media Privacy Statistics  

Social media data privacy has gained prominence, and these companies’ operations are being more closely examined.   

  • According to the SAS study, 38% of participants said they no longer use social media as much as they once did due to concerns about data protection, and 36% revealed they had deleted a social media account.  
  • In general, 31% of participants expressed “absolutely no confidence” in the capacity of social media companies to protect their personal information.  
  • Furthermore, 73% of participants say companies obtain their data without consent. Social media firms’ primary emphasis will be addressing these concerns in the upcoming years.  

Online Trust Statistics  

  • The majority of customers (87%) state that if they have doubts about a company’s security procedures, they won’t do business with them.   
  • Growing customer demands for greater transparency and protection from companies are evident in how social media companies are being pushed. 
    For instance, around two-thirds of American internet users agreed that it’s “essential” that the names and identities of email contacts remain private and that the content of their emails be only visible to those they approve. 
  • Businesses that cannot offer this level of transparency risk losing customers. Merely 10% of participants were confident in media firms or consumer packaged goods businesses.   

This trust score varies by industry, implying that the type of organization heavily influences a consumer’s opinion of data protection.   

  • The financial and healthcare sectors are where respondents feel most at ease sharing data (44%), but interestingly, no industry in the survey received a 50% trust rating for data protection.  
  • 71% say they would quit doing business with a company if it disclosed private information without consent. 
  • Merely 14% of internet users encrypt their online communication, and just 33% of users routinely update their passwords. This implies that consumers still expect businesses to uphold half of the deal even though they might sometimes take the proper precautions to protect their personal information.  

Data Privacy and AI Statistics  

  • 72% of customers think businesses should use AI ethically and responsibly, whereas 40% of consumers view AI as a helpful tool to improve their lives. 
  • Remarkably, 92% of respondents said their company should reassure customers that their data is solely utilized for legal purposes when AI is employed.  
  • Offering customers, the ability to opt out of AI use was ranked as the best strategy by 36% of survey takers.  

Data Privacy Statistics- A Corporate Perspective  

The CISCO Data Privacy Benchmark Study 2023 states that:  

  • 95% of respondents—up from 90% the previous year—see privacy as essential for business functioning.  
  • 94% of business entrepreneurs think that if their customers’ data isn’t adequately protected, they won’t purchase from them, up from 90% the year before.  
  • Positively, according to 36% of organizations, the return on privacy investments is at least twice that of the initial expenditure, implying that protecting privacy can be a wise financial investment.  
  • Sensitive data is stored in the cloud by 80% of businesses.  
  • MFA is employed by 69% of businesses. Cloud backups are used by 63%, while encryption is used by 62%.  
  • According to estimations, the average business benefits from data privacy 1.8 times more than it spends.   
  • 36% of organizations report returns at least twice as high as their expenditures, and many report returns three to five times higher.  

Data Privacy Regulation Statistics  

Governments are starting to catch up with the decades-long practice of companies collecting consumer data.   

With GDPR in 2018, Europe set the foundation stone, and several other nations have since adopted equivalent laws.  

Most Americans’ data is still not covered by privacy laws in the US

The American Data Privacy and Protection Act’s provisions are supported by more than 4 out of 5 US voters. 

Although the ADPPA has not yet become law, a large percentage of Americans agree with its provisions:  

  • 87% of people favor outlawing the sale of user data to third parties without permission.  
  • 86% of respondents favor requiring businesses to limit the type of user data they collect.  
  • 86% favor strengthening online privacy laws for minors under 17.  
  • 82% support giving individuals the right to sue companies for damages following data breaches.   

Every year, personal information worth $12 billion is protected under the California Consumer Privacy Act (State of California).  

Although the US may not have as strong privacy laws as Europe, the 39 million residents of California are currently provided additional protections by the CCPA.   

Under the Act, citizens of California have the right to know who collects their personal information, to request that companies discard the data they collected, and to opt out of having their personal information sold.  

Data Breaches Statistics  

  • In 2022, there were 1,774 data breaches affecting 422 million individuals, with an average of 4.8 cases daily.  
  • Alarmingly, 33% of consumers globally have been victims of a data breach. 
  • Passwords, email addresses, and customer names are exposed in 44% of data breaches.    
  • Globally, the average data breach cost in 2022 was a shocking $4.35 million.  
  • When comparing violations with and without remote work, the average cost of a breach with remote work was $1.07 million higher than a breach without it.   
  • 11% of businesses took up to 6 months, and 5% more took a year to inform customers of a data breach.  

Mobile Data Privacy Statistics  

  • User data is shared by 55.2% of the apps on Google Play.  
  • While 44% of free iOS apps collect user data, 72.6% of apps track private user information.  
  • Free apps are four times more likely to track user data than apps that require any payment or subscription.  
  • Only 18% of American social media users feel Facebook protects their personal information.  
  • With a focus on user permission and stricter laws governing data collection about minors, over 80% of US voters favor the provisions of the American Data Privacy and Protection Act.  

Social networking and food delivery apps generally track 20 user data points. Compared to dating apps, which typically collect 16 data points, shopping apps collect 18.  

Statistics on Legal Landscape and Consumer Actions  

  • Just 15% of nations globally do not have any data privacy regulation in place, compared to 71% that do.  
  • 66% of US customers support privacy measures similar to GDPR.  
  • 64% of users delete their browser histories and cookies to protect their privacy.  
  • The California Consumer Privacy Act annually protects almost $12 billion worth of personal data.  

Statistics on Data Localization and Trust  

  • Most consumers (88%) think storing their data domestically within their country is more secure.  
  • Despite this, 90% of respondents think a global supplier can secure their data more effectively than a local one.  
  • Companies may profit financially from managing data with transparency, as 60% of consumers are willing to spend more on brands they trust.  

Remote Work Privacy Statistics  

  • 80% of companies allow employees to work entirely from home or using hybrid setups.  
  • Managing the security of remote work is one of the primary data privacy issues modern businesses face. Resolving these challenges will be essential since businesses are still struggling with the aftermath of COVID-19.  
  • Of those surveyed, 53% said they allowed employees to carry out hybrid job tasks, while 27% said they let employees work entirely remotely.  
  • This paradigm raises several concerns about data privacy and IT security, in addition to the logistical challenges of integrating international workforces into a team. 
  • According to 64% of respondents, ensuring an employee has an existing legal right to work is the most critical security for remote, international workforces.   
  • Furthermore, 46% of respondents agree that laws and regulations were the biggest obstacles to enabling remote digital work.  
  • Many firms struggle to understand the relevant laws and set up efficient policy governance frameworks.   
  • Businesses struggle to protect sensitive data while grappling with compliance, trying to match these frameworks with acceptable risk levels. 

Finding a balance between risk management and regulatory requirements becomes challenging, requiring a thorough understanding of privacy laws and implementing specialized governance systems to secure data.  


Consumers today want to protect their personal information, yet they often pick between convenience and privacy.   

It is more important than ever to figure out how to secure sensitive data because data breaches have exposed millions of customer data points.  

These figures show that data privacy is crucial for companies and customers.   

While more people are becoming aware of privacy issues, a significant gap exists between practice and perception.  

Even after so many technical upgrades, data breaches are still a serious risk, emphasizing the significance of strong privacy laws and ethical business practices.  

Let’s commit to transparency, responsible data use, and preventative security measures to close the gap and create a safer digital environment. 


1. What is data privacy and why is it important?

Data privacy refers to the protection of personal information from unauthorized access or use. It is crucial as it safeguards individuals’ sensitive data, preventing misuse and ensuring trust in online interactions. Protecting data privacy is essential in the digital age to maintain security and build consumer confidence.

2. What is the impact of data breaches on businesses?

Data breaches can have severe consequences for businesses, including financial losses, damage to reputation, and legal repercussions. When sensitive information is compromised, customers may lose trust, affecting loyalty and overall business success.

3. What is the role of AI in data privacy?

AI plays a significant role in data privacy by enhancing security measures and detecting potential threats. When used ethically and responsibly, AI can contribute to strengthening data protection, providing a more secure online environment for users.

4. What is the California Consumer Privacy Act (CCPA) and how does it protect personal information?

The CCPA is a privacy law in California that grants residents the right to know, delete, and opt-out of the sale of their personal information. It aims to enhance individuals’ control over their data and holds businesses accountable for transparent data practices.

5. What is the average cost of a data breach globally?

The average cost of a data breach globally in 2022 was $4.35 million. This figure emphasizes the financial impact on businesses and underscores the importance of investing in robust data protection measures.

6. What is multi-factor authentication (MFA) and how does it enhance data security?

Multi-factor authentication (MFA) is a security method that requires users to provide multiple forms of identification before accessing accounts. It adds an extra layer of protection, reducing the risk of unauthorized access and enhancing overall data security.

7. What is GDPR, and how does it impact data privacy in Europe?

The General Data Protection Regulation (GDPR) is a comprehensive privacy law in Europe that governs how organizations handle and process personal data. It grants individuals control over their information and imposes strict requirements on businesses to ensure data protection.

8. What is the significance of data localization for consumers?

Data localization involves storing data within a specific geographic location. Many consumers believe that storing their data domestically provides more security. However, it’s essential to note that 90% of respondents still trust global suppliers to secure their data effectively.

9. What are the common concerns regarding data privacy in remote work?

In remote work, concerns include the security of sensitive data, compliance with privacy laws, and the logistical challenges of managing international workforces. Ensuring legal rights to work and navigating relevant laws are critical aspects of maintaining data privacy in remote work settings.

10. What are the key statistics on data breaches in 2022?

In 2022, there were 1,774 data breaches affecting 422 million individuals globally, with an average of 4.8 cases daily. This data highlights the prevalence of breaches and underscores the need for stringent data protection measures to mitigate risks.